This is from a facebook comment from Kelly Sheridan, posted on the LJ community.

"Over a year ago I received a call notifying me of changes Mattel was making to the entire Barbie brand and that it was going to affect the types of movies they would be making. They wanted to move away from the classic princess stories in an effort focus on something more modern and fashion oriented. While they thanked me for all the work I've done on the past 18 films, I was told that they would be looking for a new voice to match this new direction."

I thought you ought to know.