In China people usually say "wei" (hello) first when beginning a telephone conversation. If آپ call an old acquaintance and recognize his/her voice, آپ may address him/her directly سے طرف کی name. Otherwise, آپ have to make clear who the other person is سے طرف کی saying, "Hello! Excuse me. Are آپ so-and-so?" یا "Hello! Are آپ so-and-so?" instead of saying "I an so-and-so" first. "So-and-so" may be name of a person یا a company.
e.g.
--Wèi, shì lǐ míng ma?
(Hello! Are آپ Li Ming?)
--Duì, shì wǒ. Nǐ shì Qí Qí ma?
(Yes, I am Li Ming. آپ are Qi Qi, aren't you?)
One usually says, "You...
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