To appeal to men, Dr Pepper Ten completely revamped their marketing strategy from Diet Dr Pepper. Dr Pepper Ten has calories and sugar unlike its diet counterpart. Instead of the “dainty tan bubbles” on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to alienate and denigrate women.
For instance, there's a Dr Pepper Ten Facebook page for men only. I had to create a new Facebook page indicating I’m a guy to even view the...
Elisa Parker of See Jane Do interviews Neil Irvin, Executive Director of Men Who Stop Rape at the United Nations Commission on the Status of Women #57. The theme at the UN CSW57 this سال was ending and preventing violence against women and girls.
Because I am a Girl is a campaign that aims to transform the lives of the worlds poorest girls. Plan believes that girls access to education and legal rights can break the cycle of poverty and discrimination that girls face around the world.