Dr. Pepper 10 Ad Campaign

Kiniko90 Controversial Carbonated Beverage Campaign of the Day: Dr Pepper Snapple Group yesterday unveiled a new low-calorie version of its classic soft drink called [url=http://www.google.com/hostednews/ap/article/ALeqM5hp8_DX4V8Lf9E5WxJ13YrWQOJvZg?docId=ed18f92cbd6c4a56bea9e920bb656a3d]Dr Pepper Ten[/url]. Unlike the existing diet Dr Pepper drink, the new beverage will be marketed exclusively to men. How exclusively? It’s tagline is “it’s not for women.” The drink’s [url=http://www.facebook.com/DrPepper?sk=app_109099632498120]Facebook page[/url] is supposedly open to men only, and upcoming TV spots “heavy on the machismo” tell women to ignore the drink and go back to their “romantic comedies and lady drinks.” Asked if he was concerned that some might find the sexist undertones in poor taste, Dr Pepper VP of marketing Jim Trebilcock (yep) said “women get the joke” and called the campaign a conversation starter. As the label suggest, Dr Pepper Ten contains 10 calories from 2 grams of sugar (its non-diet sibling packs a whopping 27 grams of sugar per can). The company assures consumers that while the soda is skimpy on the calories, it still contains all of Dr Pepper’s 23 signature flavors. - [url=http://tumblr.thedailywh.at/post/11319164999/controversial-carbonated-beverage-campaign-of-the]The Daily What[/url] [tumblr]

Vixie79 “it’s not for women.” "ignore the drink and go back to their “romantic comedies and lady drinks.” That's as sexist as you can make something.

roseteaxx This is absolutely horrible. I really hope they lose all their business because of this. It's absolutely disgusting

InvaderRena this is fake

sesshyz My Aunt drinks this....jokes on them I guess. XD and...for the record, I am a girl and I dislike romantic comedies. They're boring. I like some good horror, psychological horror with some lovecraftian elements thrown in if you want to get specific, preferably with lot of blood, aliens and mind-fucks. =p So put that in your juicebox and suck it!!

zindinacle ha ha...love it

ilovebilliejoe ^zindacle- get the hell of this club,if all you're gonna do is be d-bag and insult us. Get out of your mom's basement and fer a life.

ivoryphills @zindinacle so much so that you'll guzzle down gallons of them daily just to show your support for a joke that is chauvinism, (hopefully) dying from diabetes from too much sugar consumption and a heart attack from too much caffeine? :-D

CrazyCatLady grow a penis? hmmm.. soo...lets see affter we cut them all off and plant them in the soil, how long do you thonk it takes for them to sprout?

terhenetar ^ CrazyCatLady - you're amazing!

CrazyCatLady Thank You! terhenetar! :)

terhenetar You're welcome. It's true!

sadiebugz00 I f***ing love this drink! It's super good... Slogan mght not be, but the drink itself is...

HarbingerOfFury Fake. No one would run an ad like this. And the whole "For men" gimmick is simply because men dislike the idea of diet drinks, as they feel it takes away form their masculinity. They simply made Diet Dr. Pepper and changed the name and drink slightly. Think of it as coke zero and diet coke.