Mostly... his cuteness. XD He (along with Jessie and James) also has مزید depth to his personality than most Pokemon characters, being a bad guy but having a heart. I prefer him to the human characters because he's adorable and at the same time, I prefer him to the pokemon characters because he talks, so it's easier to understand him and grow مزید attached to him. Woah, I didn't expect that answer to end up so long. O_O XD