The Internet was first invented in 1943, and سے طرف کی the late fifties, it was in common use, as people discovered مزید and مزید uses for it. One of its many uses that made it so مقبول was for bands to share and promote their music.
The Beatles, of course, were one of the biggest Internet presences around. On every site they joined, they had مزید likes, comments, and followers than they knew what to do with. Their inboxes were flooded with fanmail. Their ویڈیوز were viewed and their tracks downloaded millions of times per day. The Beatles loved their شائقین and would respond to as much of the پرستار mail and as many of the تبصرے as they could (well, except the negative ones, but actually, John did enjoy responding to those. And even typed out, his witty retorts never failed.) They would sometimes use their popularity to give other bands a leg up in the موسیقی business. One time they collaborated with the Rolling Stones in a YouTube video, causing the Stones’ subscriber count to double. That was the kind of people the Beatles were, and their شائقین loved them for it.
Even after the Beatles stopped touring and seeing their شائقین live, their popularity continued. After all, they were still able to put on live video concerts for their loyal, adoring fans, and they still responded to as much پرستار mail and as many of the تبصرے as they could. So it was almost as if the Beatles had never really left at all.
“Do آپ like our new sound?” the Beatles would ask their شائقین in online polls, یا “Would آپ listen to a seven-minute single if we released one?” (Of course the answer was yes, as they knew it would be.) So it was that سے طرف کی 1969, the Beatles had as strong a پرستار following as they did back in 1963 when their first موسیقی video went viral.
That proved to be very important. Because as it happened, the Beatles’ extreme popularity attracted as much bad attention as it did good.