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 Adrian Grenier dreams of a greener future!
Adrian Grenier dreams of a greener future!
سے طرف کی Gary Levin, USA TODAY

Discovery Networks is hoping to parlay the "green" living movement into greenbacks with Planet Green, a new cable network due June 4.
And the channel is using شخصیات مشہور — including rapper Ludacris, rocker Tommy Lee and Entourage سٹار, ستارہ Adrian Grenier — to soft-pedal its mission and win over casual "armchair environmentalists."

The target audience: college students, baby boomers and new parents who have demonstrated an interest in improving the planet سے طرف کی changing their ways of living.

"It used to be that green was granola and left," says Discovery Networks CEO David...
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