KISS stars celebrate 2nd Grand opening of Rock and Brews in Los Cabos 

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Home Latest News Rock & Roll All Nite: KISS Stars Celebrate Grand Opening of 2nd Rock & Brews Location in Los Cabos

Rock & Roll All Nite: KISS Stars Celebrate Grand Opening of 2nd Rock & Brews Location in Los Cabos

Posted by Chris Sands on Dec 7, 2014 in Latest News | 0 comments

, the area’s premier culinary festival, Los Cabos mayor Tony Agúndez presented the keys to the city to iconic KISS stars Paul Stanley and Gene Simmons.  It was a richly deserved honor, but considering their gleefully decadent past, a rather unexpected one.

“In our early days in rock and roll,” Stanley joked, “mayors were doing everything possible to lock us out of their cities.”

The musicians-cum-restaurateurs were in Los Cabos for the grand opening of a new Rock & Brews restaurant and beer garden at Plaza Bonita in Cabo San Lucas. On Friday night, the marina boardwalk was thronged near the restaurant’s entrance, as fans jockeyed for photo opportunities with the two, both of whom had turned out in full rock god regalia:  Simmons sporting wraparound shades, a red velvet scarf and studded cowboy boots, Stanley a piratical shirt and silver buckled shoes.

KISS stars Gene Simmons (left) and Paul Stanley cut the ribbon on their latest venture, a Rock & Brews restaurant on the Cabo San Lucas Marina.

Later, in the courtyard behind the restaurant, guests sat at picnic tables sipping cocktails and snacking on complimentary hot wings as an energetic local rock band ripped through a string of hard rock classics. During a lull between sets, Simmons and Stanley took the stage to thank the assembled crowd.

“This is a very special place,” Stanley said.  “It has a lot of passion, a lot of

. We’re proud to be here and be a part of this community. Cabo is unstoppable.”

Simmons and Stanley have both made a point of using the words “Unstoppable” and “Cabo Strong” in their recent public appearances. Those are the keywords, the hashtags most commonly associated with rebuilding efforts following Hurricane Odile, the strongest storm ever to make landfall on the Baja peninsula.

Due to the timing of their second Rock & Brews location in Los Cabos – the first opened at Plaza del Pescador in San José del Cabo in March, 2013 – the two rock stars have become

spokesmen for the city’s economic recovery.  The repeated use of these inspirational slogans is of course a conscious decision, but one that seems rooted in a genuine concern for and commitment to the community.

Both men have longstanding ties to the area. Stanley has been visiting Los Cabos “forever,” and even spent his honeymoon here. Simmons, referring to his own local history, simply noted:  “everybody who is anybody has been sneaking down here for years.” And like many local business people, Stanley and Simmons were adversely affected by the hurricane. Their San José del Cabo based restaurant was severely damaged, and delays were caused in the opening of the Cabo San Lucas location.

A marquee lights up the night at the new Rock & Brews restaurant in Cabo San Lucas.

Even hurricanes, however, seem incapable of slowing the growth of Rock & Brews for any appreciable amount of time. The rock & roll themed restaurant chain – the brainchild of Simmons and Stanley, as well as fellow founding partners Michael Zislis and Dave Furano – has exhibited rapid growth since launching in 2012.

The concept is simple: rock-inspired décor like concert posters, legendary album covers and other musical memorabilia paired with American comfort food favorites and craft beers, and served by warm, welcoming staff.

Simple but effective. In the two years since the partners premiered their first restaurant in El Segundo, California, Rock & Brews has opened ten additional locations in the U.S. and México, and more are in the works. Stanley reckons annual growth at about 20 percent, and Simmons hints that they may also open a hotel at some point.

Neither man is shy about the brand’s global aspirations, and at this point in their careers, who can doubt them? As members of KISS, they have sold over 100 million records worldwide, making them the backbone of one of the most successful bands of all-time.

Sheraton’s Hacienda del Mar resort rolled out the red carpet for a VIP meet and greet with rock stars and entrepreneurs Gene Simmons and Paul Stanley. The event was held just prior to the opening of their latest Los Cabos restaurant.

Los Cabos is expected to be at the forefront of the restaurant chain’s global expansion (the San José del Cabo Rock & Brews was, in fact, the franchise’s first international location). According to Simmons, all employees for future restaurants in Cancún, Argentina and elsewhere in Latin America will be trained here.

“Los Cabos is going to see unprecedented growth in the next 10 years,” says Simmons.  “We’re excited to be a part of that.”

What sets Rock & Brews apart from rock and roll themed chains? It’s a combination of the brand’s wide ranging appeal and the band’s loyal fan base. KISS’ longevity – the group originally formed in 1971 – has spawned generations of fans comfortable with the restaurants’ classic rock and roll vibe, with hip DJs spinning tunes after the dinner rush.

Yet they’re also family-friendly. Kids love the colorful atmosphere and comfort food favorites, and the restaurants showcase a decidedly younger demographic during daylight hours. The Cabo San Lucas restaurant’s prime waterfront location, with its

dining area, is also sure to appeal to cruise ship passengers.

Rock & Brews, Plaza Bonita, Cabo San Lucas Marina, (624) 143-1090, http://www.rockandbrews.com/loscabos/.  Open daily 8 a.m. – midnight. All major credit cards accepted.

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