(Note: I first published this on LinkedIn. I thought fellow شائقین might enjoy it). Did آپ ever see a movie that آپ felt was speaking to آپ - one in which the character experienced something that آپ could relate to in your gut? یا maybe آپ heard the lyrics to a song that captured your personal heartbreak? یا maybe آپ saw a commercial for something آپ just had to have – as if someone had developed the solution to your very personal problem?

I have worked with companies on various aspects of innovation and growth for (gulp) decades. We often ask clients to describe a brand یا a company...