Ad Age: Twilight Saga Rocks Viral Marketing
سے طرف کی Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the سب, سب سے اوپر 10 گیا دیکھا زیادہ سے سب brand-driven ویڈیوز on the web with one major caveat: There are no movie یا video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s مزید readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included فلمیں and video games? We asked Visible Measures to help us find out, سے طرف کی including the entertainment category in the numbers, and the results were a bit staggering. Without فلمیں یا video games, Visible Measures’ سب, سب سے اوپر 10 Viral Video Ads would have only amassed a combined view count of 320 million گیا پڑھا مرتبہ for the year. But with them, the total view count tops مزید than 1.1 billion views. The only “social ad” to make the سب, سب سے اوپر 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated سے طرف کی seven فلمیں and two video games, led سے طرف کی the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored مزید than triple the گیا پڑھا مرتبہ of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the سب, سب سے اوپر 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up مزید than 138 million trailer گیا پڑھا مرتبہ yet managed only $42 million in ticket receipts — proof that YouTube گیا پڑھا مرتبہ don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with مزید than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of گیا پڑھا مرتبہ in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to ویڈیوز are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of گیا پڑھا مرتبہ in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real سوال is which brands will crack اگلے year’s سب, سب سے اوپر 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million گیا پڑھا مرتبہ to prove yourselves, marketers.
سے طرف کی Twilight_News | 11 December 2010
According to their press release:
Every week, the Ad Age Viral Video Chart presents the سب, سب سے اوپر 10 گیا دیکھا زیادہ سے سب brand-driven ویڈیوز on the web with one major caveat: There are no movie یا video-game trailers included in the findings. Why? Well, it’s not really a fair fight. Put it this way: Old Spice guy Isaiah Mustafa — even with all his talent and outstanding physique — would barely have a chance.
Movie and video-game trailers are very different in the way they’re shared on the web. For one, both game and movie trailers are snippets of the franchises themselves, such as “Harry Potter” and “Call of Duty,” familiar content that’s مزید readily shared, so it’s inherently easier for those kind of ads to rise to the top. Plus, movie and gaming marketers out-spend brand marketers exponentially in the weeks and days leading up to their releases, so the number of paid impressions far outweighs any organic view of a viral commercial.
So what would the viral chart look like if we included فلمیں and video games? We asked Visible Measures to help us find out, سے طرف کی including the entertainment category in the numbers, and the results were a bit staggering. Without فلمیں یا video games, Visible Measures’ سب, سب سے اوپر 10 Viral Video Ads would have only amassed a combined view count of 320 million گیا پڑھا مرتبہ for the year. But with them, the total view count tops مزید than 1.1 billion views. The only “social ad” to make the سب, سب سے اوپر 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated سے طرف کی seven فلمیں and two video games, led سے طرف کی the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored مزید than triple the گیا پڑھا مرتبہ of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
While trailers for some of the year’s biggest blockbusters should come as no surprise (“Toy Story 3,” “Harry Potter and the Deathly Hallows: Part 1,” “Alice in Wonderland” and “Iron Man 2″ all round out the سب, سب سے اوپر 10), there are a few unexpected appearances. No. 2, for example, is Sony’s “The Karate Kid,” a breakout box office hit this summer (more than $176 million in grosses) but hardly a $300 million-plus franchise tentpole, either. Perhaps most astonishing is the No. 3 appearance of Disney’s “Step Up 3D,” which has racked up مزید than 138 million trailer گیا پڑھا مرتبہ yet managed only $42 million in ticket receipts — proof that YouTube گیا پڑھا مرتبہ don’t always translate to sales.
Elsewhere, Treyarch’s “Call of Duty: Black Ops” leads the video-game category at No. 5 with مزید than 110 million views, while Bungie’s “Halo: Reach” trails closely behind at No. 8 with 74.4 million views. Although gaming trailers generate lots of گیا پڑھا مرتبہ in the pre-release stages, the real traffic comes from the days and weeks after their initial release, when user-generated game-play and how-to ویڈیوز are uploaded and shared like wildfire among gamers. Visible Measures includes these aggregate clips in each title’s total view counts.
Although there’s still three weeks left in the year, expect few changes to the chart before 2010 comes to a close. Both movie and video-game trailers receive the highest volume of گیا پڑھا مرتبہ in the week leading up to the title’s release, so the figures are fairly front-loaded. However, there’s still time for one major holiday release (“Tron: Legacy,” perhaps?) to sneak in. But perhaps the real سوال is which brands will crack اگلے year’s سب, سب سے اوپر 10, and who will be the Isaiah Mustafa of 2011? You’ve got 12 months and at least 68 million گیا پڑھا مرتبہ to prove yourselves, marketers.
"humans humans don't know when to stop talking" jane کہا looking a the 3 girls screaming for help but no one bothered because jane کہا they were crazy and runaways too.then were in the lobbey of the clocktower were jane's humans that were so stuiped to work there were,then asoon a s we walk into the doors in the doors i never want to go in, there the leaders sat looking at the waiting for me to come then smiled when i walked in frowning.
wat will happen next? will bella live یا die?
it was a short plane ride but a long car ride to the clock tower.It was a very sunny day,luckitly jane bought me a pair of shorts and a blue tank سب, سب سے اوپر and a pair of sneakers.then they got out of the car and said"STAY HERE"jane order.
so i did then a گھنٹہ later,they came back with 5 people knocked out 3 females all with brown with black highlights,but al looked my age and 2 where male weired they where not knocked out یا tied up not even a blindfold,then we where a someplace then somebody opened the car door and took my arm and then those girls,i felt like i was i taken!!
Hello, My Name Is: Death
Volume Seven
BuffyFaithfan1
___________________
[FOURTEEN]
Later that day, Jerek was visiting with Verona, and I was bored off my ass. I was wanting to talk to Tabra, but every time I approached him, he was suddenly busy. We had people on watch guard, and Shropee didn't need me to do anything, so I was bored. Very. Bored.
"I'm bored." I کہا to ہولی who was walking past me.
"Like I care!" She snapped, and continued on her way.
"Well." I got to my feet, and started off to see how Verona's doing.
When I got to the bottom of the steps, Jerek ran out of the room. "I'll be back. I'm getting Shropee."
"Wait. What? Why?" I asked. "Is she okay?"
"She's awake." Jerek called over his shoulder, and I gasped.
Verona's awake? Verona's awake. Verona's awake.
Volume Seven
BuffyFaithfan1
___________________
[FOURTEEN]
Later that day, Jerek was visiting with Verona, and I was bored off my ass. I was wanting to talk to Tabra, but every time I approached him, he was suddenly busy. We had people on watch guard, and Shropee didn't need me to do anything, so I was bored. Very. Bored.
"I'm bored." I کہا to ہولی who was walking past me.
"Like I care!" She snapped, and continued on her way.
"Well." I got to my feet, and started off to see how Verona's doing.
When I got to the bottom of the steps, Jerek ran out of the room. "I'll be back. I'm getting Shropee."
"Wait. What? Why?" I asked. "Is she okay?"
"She's awake." Jerek called over his shoulder, and I gasped.
Verona's awake? Verona's awake. Verona's awake.